You wouldn’t run an advertising or marketing campaign without real insight into the people you were trying to persuade. Yet how much internal comms activity takes into consideration that most of us (with some exceptions) don’t leave our real selves at the office door but come to work as individuals and with all our wonderful human characteristics intact?
We are not one passive ‘audience’. You have members of the public working for you. If you want to take people along as your organisation transforms, you need to understand who they are, what they think and feel, what turns them on and off and what might just convince them to give a little bit extra. And what’s more your CEO or MD will expect you to know this stuff.
There is plenty of research you can do yourself or that already exists in organisations. Indeed you probably have a starter for 10 from measurement and feedback processes. But you may need to enrich it with further qualitative info and this is one of those occasions when you should prioritise your budget – however big, small or non-existent – and call in the experts to mine that valuable insight and help you get the basics in place.
No comments:
Post a Comment